sacramento Kings & rMC
During my time as a full-time dual role as a Corporate Marketer & individual contributor quota carrying B2B Senior Outside Sales Rep at RMC, I managed RMC’s longterm corporate marketing partnership with the NBA team, the Sacramento Kings.
Kicking off the partnership with the opening of the new $477 million dollar Golden1 Center Arena managing through two Kings seasons. Headquartered in Chico, California and celebrating over 60 years in business, the Ray Morgan Company's 19 locations span throughout California and Nevada.
My responsibilities & contributions for this partnership included working cross-functionally with internal and external stakeholders to strategize, execute & deliver on brand on time all deliverables:
Golden1 Center Arena Advertising
CBS Radio Advertising
Advertising for Kings.com: Web, Mobile, Tablet, & App
Additionally, I achieved earned media through several media outlets
KEY WIN: Obtained Earned Media from Action News Now through Public Relations efforts. Worked closely with all stakeholders on obtaining all authorized media needed. Briefed and advised RMC President on media speaking.
KEY WIN: Obtained and Managed the Influencer Endorsement of Kayte Christensen Hunter Sideline Reporter & Analyst for the Sacramento Kings. Planned & managed the completion of all assets (video, radio, web) and their distribution.
Executed & Managed All Social Media. Additionally managed during relevant live events.
Executed & Delivered All CBS Radio Advertising: Script Writing, Completion of Deliverables, Instructing on Radio Trafficking
Executed & Delivered All Digital Ad Assets: Kings.com - Optimized for Desktop, Mobile, App, and In-Arena showcasing (Currently in rotation)
Executed & Delivered All Digital Ad Assets: Kings.com - Optimized for Desktop, Mobile, App, and In-Arena showcasing (Currently in rotation)
“Jacquelyn has been wonderful to work with! She is always prompt in sharing her marketing materials and always willing to answer any questions at any point in the day. She has made herself readily available as our marketing contact and, because of that, our partnership is able to run smoothly throughout the year."
— Geneva Azevedo
Former Senior Coordinator Partnership Marketing Sacramento Kings.
Currently: Manager Partnership Activation for the San Francisco 49ers