Incrediwear
During my time as a full time Digital Marketing Manager at Incrediwear, I oversaw all Digital Marketing Efforts & Strategy for the B2C and B2C Channels.
My responsibilities included, but were not limited to:
Social Media Community Management & Growth:
Instagram • Facebook • Twitter
Content Curation, Copywriting, Creative Direction, Copywriting, Distribution Planning, Community Engagement & Growth, Lead Generation, Liaison to Outside Marketing Agencies & Vendors
Analysis: Ideal Customer Profiling, Customer Segmentation, Marketing Attribution, KPI Reporting
Management of ICW elite athlete Ambassador Program
Key Wins:
YOY Sales Growth: Achieved 150% YOY Sales Growth for the eCommerce channel
Endorsement Launch Management: Nicolas Dougall Professional Triathlete
Email Marketing: 30% Return on Email Marketing Campaign for the Pharmacy Segment
ICW Ambassador Launch: Nicolas Dougall Professional Triathlete - Product Placement & Promotion
Digital Marketing Campaign Design & Deployment: Email & Social Media + Marketing Attribution Reporting
ICW Ambassador Launch: Nicolas Dougall Professional Triathlete - Product Placement & Promotion
Digital Marketing Campaign Design & Deployment: Email & Social Media + Marketing Attribution Reporting
Digital Marketing Campaign Design & Deployment: Email & Social Media + Marketing Attribution
ICW Ambassador Launch: Nicolas Dougall Professional Triathlete - Product Placement & Promotion
“Jacquelyn is an amazing individual. I had the opportunity to work with her on a few projects. Her expertise in the field of Digital Marketing Management was the absolute best! She’s very professional, and communicates very well. As an on-the-go Athlete-Ambassador, it’s great to have that kind of person in your corner! I’d highly recommend Jacquelyn! “
— Manteo Mitchell, Olympic Athlete: Team USA Gold Medalist
“I thoroughly enjoyed my time working with Jacquelyn, and came to know her as a truly valuable asset to absolutely any team. She is honest, dependable, and incredibly hard-working. Beyond that, she is an adaptable person who is always open-minded. Her knowledge of eCommerce and expertise in digital marketing was a huge advantage to our company. She put this skillset to work in order to help move slow moving inventory, promote incoming inventory, and grow overall online sales through working with me to review and analyze inventory reporting throughout the sales segments. Jacquelyn’s marketing activities helped to increase our understanding of the market demand and market initiatives, which helped to improve supply chain planning & efficiency while she was at Incrediwear. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees.”
— Mandy Miao, Director of Supply Chain Incrediwear