RMC Marketing for b2B services
RMC is a B2B Services Provider In: Managed IT Services, Managed Print Services, Hardware, Reverse Osmosis Water Solutions, DOD SAAS Services, & More.
During my time as a full-time dual role as a Corporate Marketer & individual contributor quota carrying B2B Senior Outside Sales Rep at RMC, I self-initiated, reimagined and executed marketing to transform RMC’s 60+ year old persona of a “copier dealer” to resonate with their current business technology offerings.
I advocated, educated, & drove the need for company wide “digital transformation” when it came to their go-to-market strategy. Additionally, I designed marketing strategies & collateral to attract, resonate, and engage with their ideal client profile.
Marketing Contributions & Efforts Included, but were not limited to:
Strategic Positioning, Digital Marketing Strategy, Built & Scaled all Social Media Presence, Content & Collateral, Graphic Design, Email Marketing, PR, SEO: Search Engine Optimization, Weekly KPI Reporting & Briefing with Executive Management.
Analysis: Ideal Customer Profiling, Customer Segmentation, Marketing Attribution, KPI Reporting, MQL Funnel Tracking, and more.
KEY WINS:
Built & Organically Scaled all RMC’s Social Media presence
Linkedin: Achieved 173% Growth Increase in Reach
Linkedin: Achieved 30% Follower Growth Increase
Twitter: Achieved 37% Follower Growth Increase
Instagram: Opened and built from the ground up the corporate account
Design, Copy, & Distribution
Design, Copy, & Distribution
Design, Copy, & Distribution
Design, Copy, & Distribution
Email Marketing
“Jacquelyn is wonderful to work with. During my time working with Jacqueline, she proved time and time again what a valuable asset she was for the organization. As part of our marketing department Jacquelyn maintained a strong plan and always kept her focus on exactly what our client base was looking for. She was great at creating and maintaining strong relationships with our clients, making them feel truly valued. I would definitely work with Jacquelyn again.”
— Shawn Dyer Former RMC Marketing Director